Featured speakers included:
- Bill Flitter, Founder of pheedo.com - Bill led a great discussion about how to leverage from one social site to another using connector sites, and explained persuasively why that was the right tact. He also provided an excellent case study re: Kryptonite locks and the power of social networks along with a very real dollars-based quantification of the impact. (One small criticism: his handouts made me feel a bit guilty - lots of 24-point font sentences on 66 pages of single sided paper. It presented well on screen but the handout wasn't designed as a handout, it was just a print of what was shown and not therefore as effective. I feel like I need to go plant a tree to make up for the gratuitous paper usage. Often presenters should consider providing multiple-slide per page layouts on double sided printouts to be more ecologically minded.)
- Toby Bloomberg of Bloomberg Marketing - great material on how to sell what social marketing is based on building relationships. She covered the basic netiquette of getting started in the social marketing arena. One helpful take away she provided was information about corporate blogging policies; see her post on this, Corporate Blogging Guidelines for further info.
- Dana VanDen Heuvel of MarketingSavant - Dana got closest to addressing the holy grail I was questing for by coming to the conference: how do I value social marketing efforts? Unfortunately, I don't think the medium is mature enough yet to start pricing it - or, the data is lacking for the analysis I want. Dana will be someone to check back with later though as I expect he'll take a swing at addressing this someday.
I twittered the event. Here's most of my tweetstream for the Digital Centered Marketing Event, excepting those posts I forgot to tag. Quick twitter lesson for online marketers - use the hash mark and a phrase to tag your tweets to group them for later indexing. (Hey twitter or twitter-analogues I have a feature request: how about an auto-tagging widget tag summary type tool?
I won a book in a corporate bingo (caught Bill saying 'target market' - ha! The book is Citizen Marketers by Ben McConnell and Jackie Huba. So, now I have another book to review soon. Dana said they selected it as a good review of the evolution of the 'everyone is in the marketing department' idea. Thanks Dana!
I learned of a bunch of interesting sites I will soon check out. Top on my list is the digital centered marketing event website. I am very, very impressed that this was available immediately after the event with the slides and references. There was some great discussion going on with fellow students in the class; I wonder if that discussion will be able to continue on the site?
The majority of the sites discussed are bookmarked at http://delicious.com/digitalcenteredmarketing. And of course I will have to dive into their list of 24 books on digital centered marketing that they recommend.