|Small Business Saturday - involved communities|
Secondly, AmEx wants more small businesses to accept AmEx. Getting AmEx cardholders to push for acceptance is smart, and hosting an event like Small Business Saturday is a good move too. According to AmEx OPEN's Kim Moon, AmEx logged more than 100,000 point-of-purchase promotional materials downloads from their Small Business Saturday Facebook page, and over 10,000 small businesses signed up and received advertising on Facebook through this program. That's a wonderful expansion for AmEx into a market they've been limited in before.
Thirdly, this campaign was really amenable to social media tactics. In response to my inquiry to @AskAmex, I found out:
- 1.2 million people joined the movement and helped spread the word by “liking” Small Business Saturday on Facebook. American Express had pledged a significant donation to Girls Inc. tied to the number of “likes” on Facebook, and based on the popularity of the Facebook page, Girls Inc. will receive a $1 million donation for programs to empower young women to become entrepreneurs. Nearly 30,000 tweets were sent using the hashtags #smallbusinesssaturday and #smallbizsaturday. This includes consumers spreading the word about the national movement and business owners promoting offers they created specifically for the day.
- 41 elected officials declared November 27, 2010 “Small Business Saturday.” This includes the Governors of Kentucky, New Jersey, New York, Oregon and Utah and the Mayors of Boston, MA; Boulder, CO; Lincoln, NE; New York City; Phoenix, AZ and Topeka, KS.
This post was originally published at Biznology.